Design
Chair2Chair
SOCIAL MEDIA CAMPAIGN
Chair2Chair is the real brand I created for my dissertation. Part of my individual project was to develop a strong campaign called #NormaliseIt across the NGO social media accounts, namely Instagram, Facebook and TikTok. The aim of this initiative is to encourage people to voice out how they feel and remove the stigma that surrounds mental health issues. The project consisted in both the planning and the implementation of the idea.
Etnika Travel
SOCIAL MEDIA CAMPAIGN
Etnika Travel is a Tour Operator specialised in travel arrangements in Mauritius. The campaign idea was to make the audience dream and convince them that the company can make those dreams come true. The purpose was to sell emotions, to sell a feeling, so that even if a client cannot afford a luxurious trip, he will still crave to have at least “a piece of that dream”. This concept is well-expressed in the campaign name: Find #YourParadiseCorner. The project consisted only in the campaign planning, including VR and minor rebranding advices.
Om Spa
SOCIAL MEDIA
Om Spa is a professional therapeutic centre and healing spa. The brand awareness campaign I realised with my team was called #BeyondTheBody. The aim was to explicit in few words how Om Spa is much more than a simple spa, since they are not limited to massages and beauty treatments only. They have other services focused on the soul rather than physical body We wanted the customers to associate Om Spa to healing, instead of just massage. The project included a giveaway and the design of a brand ambassador agreement, both linked to the influencer marketing strategy used. It consisted in both the planning and the implementation of the idea.
ACA Clothing Brand
UX & UI DESIGN
I created the brand identity of ACA, a fictional clothing brand. The project included also the development of a whole website (desktop and mobile versions). All the pictures and videos were completely shot and edited by me,
YULA Energy Drink
SOCIAL MEDIA CAMPAIGN
I realised a campaign with my team for the brand YULA Energy Drink, in occasion of theinternational competition D&AD New Blood Awards 2020. The campaign was called #GoForIt and it was going to be displaced on all the company digital platforms. Particularly, at the core of the idea, there was the release of a video available in the videography section of this website.
